Often about this time of year advisers and their staffs ask the question "why yearbook?". The deadlines, cover creation difficulties and technology challenges often seem to get in the way of the steady progress needed for the production of the school yearbook. You're not alone. Yearbook staffs tend to live in their own little bubble often believing that their problems are unique. They are not. It's quite normal to feel a little overwhelmed by mid October. Perhaps that theme idea just doesn't seem to work beyond the cover, or maybe the budget is really tight this year. Here are 3.5 tips to getting out of your own way and getting it done.
1. Communication is the key
Sometimes talking it out really does work! If you feel like that cover you wanted just isn't coming out the way you like we can get a Herff Jones cover artist involved to help put those finishing touches on the cover. After all a Yearbook IS a book judged by the cover.
2. Celebrate the little victories
Over the past few years I've noticed yearbook staffs not celebrating their mini victories. Did you finish flowing and editing the mug shots? What about the endsheets and cover? Then celebrate! Order a pizza, get a dozen doughnuts or treat the staff to popcorn. Make little achievements a BIG deal and watch the staff attitude improve dramatically.
3. Create a promo video
Brampton Centennial in Brampton, Ontario is an incredible staff with great spirit. Check out this link. It's loads of fun! http://youtu.be/DAgSqkzQXj8
Yearbook editors are the rock stars of your school!
3.5 Remember last year?
Ask last year's editors if they have any smartphone video of the unboxing of the yearbooks. Watch it and you will be reminded "why yearbook".
Life is good, Yearbooks are amazing and you are appreciated.
The Office of Matt & Mary Sloan
Yearbookplanet Incorporated
Representing Herff Jones Yearbooks
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