Award Grad Photography Contracts Based on Service - Tips From The Office of Matt & Mary Sloan

Agreeing to allow your school photographer to photograph your grads, before experiencing their quality and service in the fall may leave your school vulnerable to poor service and only benefit the photo company. Although typical school photography contracts include both fall and spring photos consider agreeing only to undergrad photography initially, then based on service, award the graduate sittings. Most photographers will underserve the fall pics since there is a thin profit margin and fewer parents are buying photos. Most families have access to a good quality digital camera so many parents opt out.

Since senior portraits have an incredible profit margin (an 8x10 inch photo that may sell for as much as $40.00 has a cost of about eighty-five cents for most photographers) signing separate agreements for spring and fall photos is a great strategy from the perspective of the school. If during fall photos the studio sends too few photographers or doesn't respond quickly to parent calls or missing photo packages your school has the option to change companies.

Over the past sixteen years working with school Yearbooks we've worked with many photographers. Smart negotiating may be the difference between poor service from the photographer and a successful photo campaign in your school.

Best of luck this spring and feel free to call our office for more tips on working with your school photographer. #yearbooksuccess

The Office of Matt & Mary Sloan

Yearbookplanet Inc, Sloan Premium Solutions

Representing Herff Jones