Tuesday, April 28, 2015

You're worth meeting - why getting an email quote for your 2016 Yearbook is a bad idea

Everyday our local office fields many many emails. Email is a great way to confirm a meeting, verify we have the pages and more. It's not a good way to get to know you. Back in 2000 we would gladly email you a quote for your next yearbook. Number of pages, copies and cover. That's all we needed. Fast forward to 2015. That system doesn't work. Why? There are so many moving pieces when putting together a school Yearbook. Are you implementing Augmented Reality? Are you submitting spring sports that happen in May? So many questions.

Recently I received an email asking for a quote. It's a school I've never visited, but would love to! As I awaited the Adviser's response to confirm a meeting I was told "if I can't get a quote we can't use you". Yikes. I'm sure my competitors sent a quote via email. Let's face it it's cheaper and doesn't use up a lot of their time. Maybe they can even sign up the school and never visit or have any interaction with them :) My philosophy has always been that schools invest a lot of their time in a yearbook and that time is valuable.  Why not hear all your options? We value your time so much that we want to respect that with an in-person meeting. So..let's get together and make a plan for #yearbooksuccess today and make a mutual investment in the Yearbook. It's going to be a great year.

Life is good,yearbooks are amazing, and you are appreciated.

Matt Sloan
Yearbookplanet Inc.
Representing Herff Jones