Wednesday, February 10, 2016

Profit, Participation and Distribution - The golden rules of school fundraising

Spring is around the corner and schools everywhere are beginning to think about fundraisers. In speaking with schools the number one concern is managing the fundraising event. Consider these three tips when planning your next fundraiser.

Participation - Ultimately the fundraiser will need to appeal to the entire school. Will every household want to purchase a box of chocolate bars? What about note cards or greeting cards? Will the rising cost of postage and popularity of email and texting impact how many parents will purchase? Be careful of appealing to a subset of the population. A quality fundraiser needs to have mass appeal.

Profit Potential - Like the movie character Gordon Gekko in Wall Street once said "Greed is good". Working with your sales professional will help you plan the launch and potential profit. After all, raising the most funds is what a fundraiser is all about. Get the word out using the school's telephone messaging system or consider text alerts to parents via websites like www.grouptexting.com or Google Apps.

Distribution - Minimizing the amount of time parents or administrators need to get the products to the parents is key. Choose a product that you can distribute over a number of days. Products that require refrigeration or special storage may not be the best choice.

Participation, profit and distribution. Key factors to your success.

Want to learn more about profitable fundraising? Contact us at www.sloanpremiumsolutions.com

Regards,

Matt Sloan
President and Founding Partner Sloan Premium Solutions
Yearbookplanet Inc.
Representing Herff Jones
905.605.1069
e sales@sloanpremiumsolutions.com

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