The heartbeat of every school is the Yearbook. The Yearbook records every positive event that happened last year and will happen this year. It's the go-to resource for new and alumni students and it's the best public relations tool you have at your disposal. If sales are down and fewer yearbooks are in the hands of your students you could have a school spirit issue. How do you fix a spirit problem? Here are 3.5 ways.
1. Get to a Yearbook workshop! We host Canada's largest one day workshop each fall. This year it takes place on Thursday October 1st. Networking with other schools that also want to create their best book ever is the key to better sales. More sales = better school spirit and pride. Visit www.bigeventworkshop.com to get registered.
2. Meet with your Yearbook representative. We just announced a partnership with DECA. We will help your DECA club build a sales campaign they can be proud of and get international recognition.
3. Increase your price, don't decrease it. Students are savvy these days. A ten dollar year yearbook conveys a message that the book is not worth much, or worth buying for that matter. The price of the school yearbook needs to reflect the quality, hard work and image of difference of your school.
3.5 Your spirit will define the school year, the yearbook and the culture at your school. Lift your spirits, open your eyes to new possibilities and reimagine this school year. Our office is here and waiting for your call. Let's make a difference together.
Life is good, Yearbooks are amazing and you are appreciated.
Matt Sloan
No comments:
Post a Comment