When our office visits a potential new customer we never talk about number of copies and pages. Why? Because your students don't care about how many pages the book is or how many copies the school orders. What they DO care about is how the Yearbook makes them feel when they open it for the first time. Do they feel connected to the Yearbook? Do they feel connected to their school? Yearbooks really have not changed much over the years but what has is how schools should be using social media to enhance the Yearbook experience. Stitch- our social media portal has been a big part of schools this year. It's worth checking out at www.hjstitch.com. What else is new? How about rolling a smartphone over a Yearbook photo to watch and listen to video or see a slide show of additional content?
Ask your Yearbook Sales Professional to consult with you on social media and forget about number of copies and pages for a moment. Taking this route will engage more students, celebrate their accomplishments and ultimately improve school spirit. That's how the traditional printed Yearbook can make a difference in your school and that's #yearbooksuccess
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